About Us

What Drives Us

With over 30 years consulting and management experience across a wide range of industries (including professional services, education, healthcare, and software development) we've worked with a lot of great businesses. And we've seen many others that could have achieved so much more if they could better harness the passion, talent and great ideas of their staff to consistently achieve their strategic objectives.

We know OKR frameworks can help businesses achieve so much more, and we're passionate about helping them unlock their potential to deliver great results for their customers, staff and communities.

Tony Wilson

Founder and Principal Consultant

Tony Wilson

Tony's career began at the University of Otago, where he honed his research and consulting skills. In 2000, he moved to Polson Higgs Business Advisors to establish their market research function before go on to lead their Business Consulting Group.

Seeking new challenges, in 2012 Tony ventured out to establish Pellucid Consulting Limited, his own management consulting firm. While maintaining his consulting business, in 2016 Tony went to work for one of his clients in a part time role as the Chief Operating Officer of BPAC NZ Ltd (bpac.org.nz) and the New Zealand Formulary (nzformulary.org). In 2021 Tony left his COO roles so that he could dedicate more time to his consulting projects.

Since 2021 Tony has focussed his efforts on two projects he is passionate about - developing a world class OKR coaching programme (offered through OKR Associates) and overseeing the ongoing development of New Zealand’s SACT Regimen Library (srl.org.nz). Tony considers it a privilege to be able to work each day with people he admires and respects on projects that make a real positive difference to people.

Even after 30 years in consulting, Tony still gets a buzz out of helping his clients and colleagues solve difficult problems and implement organisational improvements.

Outside of work, you might find him (according to his sons, perhaps optimistically) chasing a football, doting on his granddaughters, or taking his old mutt for a walk on the beach.

Our Promise

When you work with us, we make five promises:

1. We'll provide advice and information that's concise, understandable, and actionable. We'll eliminate the jargon and focus on what's important

2. We'll be exceptionally easy to work with. We will always keep you informed, meet deadlines, and provide maximum flexibility

3. We'll try to truly understand your needs before proposing a solution

4. We'll know when to say "no". If we aren't right for you, well tell you and suggest someone who is

5. We'll provide great value. We base our business on long term, repeat customers who value our services.

Our People

Richard Joseph

After holding management roles in Australian businesses for seven years, Richard’s entrepreneurial journey began when he returned to New Zealand and founded Protocol Credit Bureau Ltd. Through strategic mergers, the company grew into CreditCorp Services Ltd, a publicly traded company with 14 branches nationwide. During this time, Richard held the dual roles of Director and General Manager of Consulting and Education.

Following his passion for leadership development, Richard established Richard Joseph & Associates Ltd in 1990. This Dunedin-based management consulting firm, with associates across Australasia, focused on a core belief: unlocking an organisation's potential by empowering its people.[TW1]

Richard's signature program, the 3-day Turning Point™ leadership course, achieved widespread success throughout Australasia. The program's effectiveness led to the development of a suite of integrated training solutions. Richard's expertise in change management and individual and team development has benefited a diverse clientele, including government agencies, large corporations, indigenous authorities, schools, and small businesses.

Highly sought after as a conference speaker, Richard is recognized for his versatility and engaging presentations.

Beyond his professional accomplishments, Richard is actively involved in several organisations. He holds the title of Associate Fellow with both the New Zealand Institute of Management and the New Zealand Credit and Finance Institute. In fact, he played a founding role in the Credit and Finance Institute, serving as its first National President for four years.

Richard's dedication extends to the community. For the past 25 years, he has served as President of The Cedars of Lebanon Club in Dunedin. His leadership and service to the Lebanese community were recognized in 2018 with the prestigious Queen's Service Medal. In 2021, his commitment to public service continued with his appointment as a Justice of the Peace.

On a personal note, Richard and Lyn are proud parents of three daughters and enjoy the company of their five grandchildren. He maintains a healthy lifestyle through his interest in international politics and a commitment to fitness, including gym workouts, cycling, and walks.